Every December Pantone announces a color for the upcoming year. Not only is the color meant to be a prediction for trending palettes, but the hue also reflects what is happening in the world around us.
After a year of chaos and upheaval in 2020, they started the next year by announcing Ultimate Gray and Illuminating, a marriage of gray and sunshine yellow to convey the message of strength and hopefulness that feels enduring and uplifting.
Jump to 2023, and we get what Pantone called “An unconventional shade for an unconventional time.”
Pantone’s Color of The Year, Viva Magenta, vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative. (Source)
In a year where conversations around artificial intelligence are omnipresent, it’s no surprise that this is also 2023’s Pantone Color of the Year. The shade itself was selected by human trend prognosticators who survey fashion, then interpreted by the A.I. tool to create a new ecosystem to be explored, aptly named “the Magentaverse.” Pantone also released various images of this make-believe world, of course dripping in the vivid magenta hue.
How to wear viva magenta
Viva Magenta may seem like a vivid color choice after a few years of subdued classics like denim blue and heather gray, but that was exactly the intention of Pantone. They describe it as:
“Viva Magenta is brave and fearless, a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.”
This year’s color is meant to feel empowering and powerful, a color that exists as a synonym for pure joy and experimentation. A stand-out statement color… that also probably feels hard to weave into your everyday life. We’ve rounded up four easy ways to incorporate this vivacious color into your wardrobe.
Use it for a pop of color
The color of the year is bold, to say the least, so it’s not surprising if this color feels too overwhelming to wear as the main component of your outfit. However, magenta is the perfect pop of color to use in your accessories. A small pop of color in your eyeglasses or sunglasses will have you rocking the color of the year in your everyday wear. Better yet, go coordinated with your accessories and match magenta eyeglasses with your favorite pink shoes or handbag for a put-together ensemble.
Go big and make a statement
While some Pantone colors of the year seem like everyday hues, Viva Magenta was chosen specifically for the eye-catching nature of the hue. If you’re feeling fearless in fashion, take this color and make a statement, coordinating your outfit to different magenta variations. A matchy-matchy approach feels bold, yet effortless in execution. Put together an outfit consisting of magenta sunglasses with a bright pink dress for a weekend outfit that will have all eyes on you. Combine magenta pieces from your wardrobe with other pinks for a monochromatic trend to command the room.
Complement your colors
Styling magenta may seem like a daunting task, but complementary colors are your friend here. Viva Magenta is a bold, saturated color so it’s best to pair with something equally bright. Combine magenta with other jewel tones rich in color like emerald green or navy blue for a vivid look. This way, a pair of magenta eyeglasses can still be worn with even the boldest of colors in your closet. Or for a subdued look, pair it with pale grays, blues, or pastels for an equally compelling look.
Utilize your makeup
Viva Magenta strikes the perfect balance between warm and cool, complementing most skin tones, and inviting a celebratory element to life. Utilize this shade across your lips and cheeks to color coordinate with a fashionable pair of magenta frames for a universally flattering look across all ages, genders, and skin tones.
If you’re looking for a versatile, fun, and fresh way to update your wardrobe for the summer, there’s no better option than Viva Magenta eyeglasses and sunglasses. Embrace this trendy hue with bold frames or translucent details with some of our favorite eyeglasses and sunglasses below.
